Meghan Markle is back on Instagram, announces new venture American Riviera Orchard

Meghan Markle is back on Instagram. The Duchess of Sussex announced a new venture as she returned to the photo-sharing platform with a surprise new project called American Riviera Orchard. The Instagram page for what appears to be a lifestyle brand carried a bio that reads: "By Meghan, the Duchess of Sussex. Established 2024."

The first post on the page is that of Meghan Markle, who is seen picking flowers and cooking in a kitchen set to the song “I Wish You Love” by singer Nancy Wilson. 

What is American Riviera Orchard?

From what we understand, American Riviera Orchard seems to be a nod to Santa Barbara, the California town where Meghan and her husband Prince Harry reside with their two kids, Prince Archie and Princess Lilibet. Most locals call Santa Barbara the “American Riviera”. This, is “because of its temperate climate and lush landscapes”. Locals also highly publicise its world-class wine culture. 

Meghan Markle’s new venture comes with a logo that includes the name Montecito, the name of the neighbourhood where they reside.

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Meghan plans to venture into home interior space with the brand as reports suggest that a trademark application for the same is currently under examination. Once approved, American Riviera Orchard will sell tableware, drinkware including decanters, kitchen linens and edible treats such as jellies, jams, marmalade and spreads. The trademark application is also seeking approval for cookbooks.

Meghan Markle returns to Instagram after 4 years

Meghan Markle was last on Instagram in 2017 when she shut down her lifestyle blog The Tig. At the time, she used her blog to share about her favourite food, travel discoveries and whatnot. She shut down her social media profiles after she got engaged to Prince Harry. 

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With American Riviera, Meghan Markle will be making her first appearance on social media since 2020 when she and her husband Prince Harry made their last update to their Sussex Royal Instagram page. At the time, they shut the page after stepping away from royal duties. They have since then stepped away from the responsibilities that come with being a working member of the royal family. Prince Harry and Meghan Markle married in May 2018. 

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