Karan Johar's Dharma Production will not host pre-release screenings for media anymore

Filmmaker Karan Johar has announced that his production house Dharma Productions will not be hosting any pre-release screenings of their films from now on. In a statement issued to the 'members of the media', Johar stated that the difficult decision was to maintain the cinematic experience of all. 

The statement by the production house was signed by Karan and Apoorva Mehta, CEO of Dharma Productions. 

Addressed to the "dear members of the media", the statement read as, "For years, rather decades, you have firmly stood by us at Dharma Productions, supporting our films, sharing our dreams, and celebrating our victories. Your faith in us has been a driving force throughout our journey, and we'd like to take this moment to extend our deepest and heartfelt gratitude to you all. Each coverage, review, and feedback has been invaluable to us, and they have undeniably helped us make our films reach audiences far and wide,” read the note.

The statement further stated, "As we continue to evolve, we find ourselves at a juncture where we must adapt and innovate our approach. After much deliberation, we've unanimously decided to forgo pre-release screenings for our upcoming films. This decision has been difficult to make, however, we believe it's a necessary step in ensuring that every viewer, including our friends in the media, witness our stories as they were meant to be experienced. We believe it will help in maintaining the excitement of the cinematic experience for all."

The production house also added that they would host screenings for the press in the first half of the film's release day to ensure timely reviews. 

"Having said that, we understand the importance of timely reviews and the role they play in the success of our films. Therefore, we are pleased to announce that we will be hosting press screenings in the first half of the release day for each of our movies. We warmly welcome all media personnel to join us at these screenings, where you will be the first to witness our latest offerings (sic)," the note said.

The statement comes a few days ahead of the release of Jigra which has been co-produced by Karan Johar and Alia Bhatt. Bhatt also features in the film along with Vedang Raina. It has been helmed by Vasan Bala.