Is Meghan Markle launching this product under her new lifestyle brand?

A glimpse of Meghan Markle's new business venture has been teased on social media. It seems the Duchess of Sussex is launching strawberry jams but full details about the new product are still under wraps. 

In a bid to preserve a sense of mystery, the jam from the new American Riviera Orchard brand seemed to have been first delivered to friends of the Duchess and other influencers. 

Fashion designer Tracy Robbins posted a picture of the jam on Instagram. The jam was numbered '17 of 50' - suggesting the number of recipients of this product.  Delfina Blaquier, married to Prince Harry's polo-playing friend Nacho Figueras, also posted a picture of the new jam with the label "10 of 50".

The arrival of Meghan's new California-based lifestyle brand launched on social media last month and the new images on social media suggest that the brand will be selling food products.

It seems there has been a re-launch of sorts for Meghan and husband Prince Harry's brands and businesses this year, beginning with the overhaul of their website under the sussex.com label.

Their latest projects seem to be moving away from their earlier projects which focussed more on their royal identity, such as their Netflix film Harry and Meghan and Prince Harry's memoir Spare.

The hint about the strawberry jam from Meghan's American Riviera Orchard brand seems to fit with the couple's latest Netflix plans.

Meghan is going to launch a Netflix show which will "celebrate the joys of cooking and gardening, entertaining, and friendship".